So Lily got two letters today. The first was rather a waste of nice paper.
The second, care of ‘Our Careline’, whoever she is (masquerading as Chris I think) reads thus:
Thank you Chris. Maybe Lily should write a few more letters.
-
Giraffe Bread
If our daughter Lily's Giraffe Bread story has made you smile, click on the image above to donate towards feeding children in East Africa.
If you want to read more about the story, click on the Giraffe Bread category below.
jam and giraffes 
Fabulous – nice to see there are still human beings in corporate land 🙂
Hi. Lovely letter. Would you object to me featuring it on Letters of Note at some point? Thanks!
Shaun
thank you for asking; of course you can!
Pingback: fishnip.co.uk » Blog Archive » Well done, Sainsbury’s!
Great letters, well done Lily and well done Sainsburys
This is awesome.
Pingback: The Littlest Things Cause the Biggest Reactions | Cognoscience
My husband just took this photo in our local Sainsbury’s –
http://lockerz.com/s/111870594
ha ha 🙂
This really is just wonderful. It’s amazing that we have this capacity to reach out and connect with one another with the smallest of gestures. Chris King did a great thing when he stopped and listened. He responded. And kindly. That’s human nature at it’s best.
Of course all of these would not have began without your wonderful little girl. Lily sounds like a beautifully inquisitive child, you must be incredibly proud of her. I hope she always asks questions & and hopefully receives more answers like these.
x
Loved this – made my day! And a flipping good question too Lily.
Pingback: Tiger? Or giraffe? « A work in progress
That’s a great response! 😀
However, do you realise that your postcode is showing in the waste of paper’ letter? You may want to blur it out, considering how much Twitter attention you’re getting!
Thank you Sophira – we noticed that at blogging stage but weren’t overly worried – yes, lots of twitter attention, but a lot of information is in the public domain these days and I have not put Lily’s image on with the letter (beautiful and funny as she is!) – I fear the horse has bolted regarding twitter (a friend put it on before mentioning it to me!)
Pingback: markwilson.it » Humanising the customer experience (and why there are not enough Ts in alphabet spaghetti)
Pingback: Solicitors vs Sainsbury’s: a story of customer service | Probate, law and much more | The Law Wizard Blog
Little Lily with her adorable letter and Sainsbury’s reply got viral. Real viral.
85k likes and 28k shares on fb: https://www.facebook.com/photo.php?fbid=10150705324439112&set=a.10150644613369112.488655.792794111&type=1&theater
Pingback: How the Sainsbury’s Customer Service Letter went viral; my theory | blog till you drop!
Pingback: Customer care, serendipity e digital news lifecycle | My web 2.0
Pingback: UK supermarket Sainsbury’s rebrands its ‘tiger bread’ after girl’s letter goes viral « Go Digital Apps
Pingback: Sainsbury’s rebrands tiger bread | WORLD WIDE NEWS
WOW! An amazing story – certainly grabbed the addition on our facebook page.
Very cool!
dadzclub.com
YAY!
Well done Lilly! xxx
haha, brilliant. very true
Pingback: UK supermarket Sainsbury’s rebrands its ‘tiger bread’ after girl’s letter goes viral | Digital Gadget dan Selular
Pingback: Sainsbury’s rebrands tiger bread » Pickersleigh Community Watch
Pingback: A 3 year old’s letter…. « Inspiring Education For Young People
Brilliant!! 🙂 I saw the pictures on facebook and just read the story on the BBC News website. Excellent! 🙂
Reblogged this on Joseph Shambrook.
Pingback: Sainsbury’s rebrands tiger bread | euronewsweek
Pingback: Sainsbury’s rebrands tiger bread | andybundy.com
great story!
Pingback: Social Business and Giraffe Bread | Morningstar Communications
Pingback: Life’s Little Victory of the Day - The Daily What
Just want to say thank you to Lily for writing to Sainsbury’s about something I’ve been saying for years (I’ve always called it giraffe bread)- wish I’d written in too now! 🙂
Ah, Laura. Great minds think alike. Your wish is granted 🙂
I just bought some today! (plus I e-mailed Sainsbury’s to say I’m with Lily and think they should make the name change permanent).
hahahah 🙂 I love it! The best part is that the manager put his age at the end!!! 🙂 also, how random is a £3 gift card 🙂 SO cute though!
So sweet. And, Chris King, aged 27 and three quarters now, thumbs up to you!
I’ve just read that Sainsbury’s are renaming it giraffe bread! How fantastic! I’ve often thought it was badly named. Well done Lily!
(And well done Chris King for his excellent reply!)
Reblogged this on The Blogfather and commented:
I hope my child writes similar letters to big corporate retailers in a few years time! Excellent! Well done Lilly!
It’s nice to hear of story’s like this now and then.
It’s amazing how even large corporate leaders have a sense of humour and are willing to change.
Great story! A great example of customer care done well!
Chris.
Pingback: Giraffe Bread: Innocence lost to the cynics
Pingback: Sometimes A Cat Does Change Its Spots
Hi, I read about this story, because my friend shared link from bbc.co.uk. I sow that bread on the picture in article. I think that Lily has very good eye and She should know that giraffes have few paleage patterns and this bread from Sainsbury’s has pattern from giraffes in South African population 🙂 I know that Lily is small girl …but She is so smart, so I thought that She want to know, that Her eye is so precise 🙂 You can check it on wikipedia:
Lily You are amazing!
Anna from Poland
This link is superb – my kind of learning 🙂 thank you very much. I will show Lily when she wakes up.
Pingback: כך ילדה בת 3 וחצי יצרה פרסום חיובי בשווי מיליונים לסופרמרקט « בלינק – מדיה חברתית | Conversation Marketing | ניהול תוכן | מחקר | יחסי ציבור אונליין |
Pingback: Sainsbury's Tiger Bread: Renamed as giraffe bread | cutlerydrawer.co.uk
Pingback: Sainsbury’s changes the name of tiger bread on toddler’s suggestion! - Mum Street
Pingback: 3-Year-Old’s Complaint Letter Prompts Sainsbury’s To Rebrand Their Bread @PSFK
Pingback: Lily e a girafa « Ai, Carmen!
Several sources are indicating that I started the facebook campaign, which I did not. There are several pages set up to encourage the change of name, and the person who sent the images is unknown to me. I think The Telegraph made the mistake first and have been quoted widely elsewhere!
Pingback: Lo que es Social Media y lo que no es | Cooking Ideas
Pingback: 3-Yeard-old Gets ‘Tiger Bread’ Renamed | Uncle John's Bathroom Reader
Great story! A great example of customer care done well!
Pingback: Sometimes A Cat Does Change Its Spots | Jammy Toast
Pingback: Internet Acts That Will Restore Your Faith in Humanity | Android News
Pingback: Internet Acts That Will Restore Your Faith in Humanity / Photoshop CS6 Download
Pingback: Internet Acts That Will Restore Your Faith in Humanity
Pingback: Internet Acts That Will Restore Your Faith in Humanity | DigitalMofo
Pingback: Internet Acts That Will Restore Your Faith in Humanity | Best Web Consulting company in Nashik, India with Creative and Professional Website Design, Content Management Systems, Wordpress Experts, Ecommerce SEO, and more..
Pingback: Internet Acts That Will Restore Your Faith in Humanity | tecBird
Pingback: 5 Internet Acts That Will Restore Your Faith in Humanity
Pingback: Brand banter – Customer Service and consumer/brand interaction at its best. | we are carrot.
Pingback: Tiger Bread Giraffe Bread | Restoring Your Faith In The Human Race
Pingback: Inspirace od tříleté zákaznice | Customer Experience | Service Design
Pingback: 5 Internet Acts That Will Restore Your Faith in Humanity | Restore My Faith In Humanity
Pingback: Guest Blog for Ledger Bennett | #digital Social Media Management
Pingback: El tigre que se convirtió en jirafa
Pingback: Tiger Bread Giraffe BreadHope On Fire
Pingback: Клиентский сервис, который творит чудеса
Pingback: On Customer Influence: Giraffe BreadSmarter Commerce
Pingback: Fra tiger til giraff: Om å ta kundene på alvor « Movendo
Pingback: 3-Year-old Gets 'Tiger Bread' Renamed |Uncle Johns Bathroom Reader
Pingback: Content Aggregator | How to sell your brand through socially shared reviews
Pingback: Reviews feed reputation – feed it wisely! | Big Eye Deers Blog
Pingback: How to sell your brand through socially shared reviews | ChetsTech
Pingback: 世の中捨てたもんじゃない。 - 会長の徒然日記
Pingback: What this store did to their customer’s enquiry was absolute genius! A lesson in customer experience for everyone!
Pingback: from the mouths of babes | The IMAGINARIUM
Pingback: Hill+Knowlton Strategies – blog
Pingback: Real Stories on Excellent Customer Service Experience | Vishakha Patel
Pingback: From the Mouths of Babes
Pingback: Out of the Mouths of Babes | dutchessproprintblog
http://bradleypr.byu.edu/index.php/2017/03/28/giraffe-or-tiger-no-customer-suggestion-is-a-small-one/
My published story! Thanks for letting me use the pictures. I got good marks on the assignment, too 🙂
Pingback: All aboard | jam and giraffes