Category Archives: Giraffe Bread

Shining bright

So now Lily ‘Tiger Bread’ aged 3 and a half is making international headlines. Well, in the Netherlands apparently anyway. Where, according to some sources, Tiger Bread really originated.

In case your Dutch is (singularly) rusty the article tells the story, equating £3 to 3.50 Euros. It hasn’t been spent yet: I’m hoping to think of something memorable to get within the price range. We seriously doubt we will meet Chris King in store, to thank him personally.

Other blogs have also taken up the story. A Work in Progress, Christopher England, ReelGoneKid (a friend of Mr King’s), and Shiny Biscuit (a more sentimental view), Law Actually, Fishnip, and Understanding Alice all have links to threescore. So does reddit (advisory content warning), with some very funny comments from people unfamiliar with Tiger Bread, the pound sign or the idea of photographing a letter your daughter has not yet sent just because you think it is sweet. I have no connections with Sainsbury’s. It might just have easily been another store, had we lived near a different one.

As a fan of close reading and analysis of texts, I am most intrigued by comments trying to unpick the letter or questioning Lily’s ability. She is a smart child. Today she said ‘it’s quarter past two mummy’ and it was. Maybe Sainsbury’s could get her the elusive Boden pink watch that I have not been able to. She knows her letters, her numbers to 100 and can read a few words already. She does this almost entirely of her own volition. She’s just naturally curious. I was actually keen that we only write the letter to Sainsbury’s if she wanted to, but she lit up and got super-excited when I suggested it. I told her the letters to press (phonetically), and when she typed a mistake she wanted to delete letters. I actually stopped her redoing Sainssssssssbbbbbbburyyys and c\alled because it was the original way she typed them. She laughed out loud at how she had typed Sainsbury’s. The c\alled repeat was because she remembered she had done it that way the first time and wanted to get it the same. This from a child who asks me why the word ‘one’ starts with an ‘o’ and not a ‘w’. She has a bright daddy.

The pictures at the bottom of Lily’s letter are of a tiger (right) and her imaginary dog Beaky (right). She did not want to draw a giraffe. No problem. At that point she’d done enough so we wrote an envelope and found a stamp.

I have saved some of the nicer comments about this whole episode to show Lily when she is older. But we won’t be writing more letters – it would be self-seeking and the whole reason we did it in the first place is because we both like making people happy.



Lily is utterly unaware that her letter to Sainsbury’s has now gone viral on twitter. As of this afternoon a search on tweetreach indicates 14283 people have read about the letters detailed below. And a search on my blog stats shows a massive surge today to its highest ever levels for one day (well into the thousands). Wow. Some people are even tweeting that Sainsbury’s made it up or posted it themselves. They didn’t. I put the pictures on here and mentioned them on facebook. A friend tweeted them.

Probably the best kind of flattery is this sort, from an unknown tweeter:

I would love Lily to write a book, but I am not pushing her. If she has other silly questions, that’s great. We just love her for who she is. A typical 3 year old who is trying to make sense of the world.

Or maybe we ought to start a campaign to rename Tiger Bread.

Or contact Sainsburys about Lily doing their next ad campaign. She comes cheaper than Jamie Oliver.

Our Careline

So Lily got two letters today. The first was rather a waste of nice paper.

The second, care of ‘Our Careline’, whoever she is (masquerading as Chris I think) reads thus:

Thank you Chris. Maybe Lily should write a few more letters.

I will not be answering all Lily’s questions any more

Take a look at this loaf of bread.

What does it make you think of?

Nope, I didn’t really think of tigers either. Ergo, this:

(Click to enlarge).

All her own work from ‘Dear’ onwards.

Good luck Sainsburys. Answer this one and you’ll probably get a whole lot more questions coming your way.